Blog is short for weblog. A weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the Web site.If you have a product, service, brand, or cause that you want to inexpensively market online to the world then you need to look into starting a blog. Blogs are ideal marketing vehicles. You can use them to share your expertise, grow market share, spread your message, and establish yourself as an expert in your field, for virtually no cost. A blog helps your site to rank higher on search engines. This is because Google and the other search engines use blogs because of their constantly updated content.Tiny, one person, part-time businesses use blogs, as well as companies like Microsoft, Apple, Nike, General Mo- tors, Amazon.com, and Yahoo. Most Fortune 1000 firms are using responsible blogs and blog marketing, as well as advertising on blogs for one simple reason -- it works! Blogs generate profits immediately and consistently. In addition, many blogs earn additional revenue by selling advertising space on their niche targeted blog.The Secret Power of Blogging teaches you how to create top-notch blog marketing campaigns, build stronger customer relationships, generate new qualified leads and sales, and learn insider secrets to build your readership list quickly.Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.