Built to Love

Built to Love

Creating Products That Captivate Customers

eBook - 2010
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Boatwright and Cagan show how a firm can create products that electrify the market with excitement, products that go beyond functional performance to provide emotional fulfillment. There is a hum in the marketplace about these products, because they are the topic of conversations, media discussions, and social media posts. This book reveals how to understand, design and deliver products that engage and excite their customers through emotions evoked by the product itself, not just through advertising slogans and campaigns.
Publisher: San Francisco, CA : Berrett-Koehler Publishers, c2010.
Edition: 1st ed.
ISBN: 9781605096995
1605096997
9781605097008
1605097004
9781605096988
1605096989
Characteristics: 1 online resource (xiii, 169 p.) : ill.
Additional Contributors: Cagan, Jonathan 1961-

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