Ambitious Brew

Ambitious Brew

The Story of American Beer

eBook - 2007
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A "fascinating and well-documented social history" of American beer, from the immigrants who invented it to the upstart microbrewers who revived it ( Chicago Tribune ).

Grab a pint and settle in with Ambitious Brew , the fascinating, first-ever history of American beer. Included here are the stories of ingenious German immigrant entrepreneurs like Frederick Pabst and Adolphus Busch, titans of nineteenth-century industrial brewing who introduced the pleasures of beer gardens to a nation that mostly drank rum and whiskey; the temperance movement (one activist declared that "the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller"); Prohibition; and the twentieth-century passion for microbrews.

Historian Maureen Ogle tells a wonderful tale of the American dream--and the great American brew.

"As much a painstakingly researched microcosm of American entrepreneurialism as it is a love letter to the country's favorite buzz-producing beverage . . . 'Ambitious Brew' goes down as brisk and refreshingly as, well, you know." -- New York Post
Publisher: [United States] :, Mariner Books,, 2007.
ISBN: 9780547536910
0547536917
Branch Call Number: eBook hoopla
Characteristics: 1 online resource
text file,rda
Additional Contributors: hoopla digital
Restrictions on Access: Digital content provided by hoopla.

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Chapel_Hill_KenMc
Dec 22, 2014

This is a very readable history of American brewing, from the German immigrants of the mid-19th century to the proliferation of microbreweries today. If you ever wondered why Pabst has a blue ribbon, here's your answer. Ogle does an admirable job of detailing the challenges, failures, and triumphs of an industry that first had to overcome American puritan instincts, then xenophobia centered around immigrant German culture, and finally Prohibition, that spectacularly failed experiment of the 1920's. The rise of big industry beer in the 1950's and 1960's left us with few quality selections, but Ogle makes the case that only the big operators were able to survive Prohibition. She links the new micro brew revolution to a generally increased consciousness about food quality and food sources, and provides insight into how this thriving industry creating new enthusiasm for a wide palette of beer styles.

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