Selling the Invisible

Selling the Invisible

A Field Guide to Modern Marketing

Book - 2012
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A succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.
Publisher: New York :, Business Plus,, 2012.
Copyright Date: ©1997
ISBN: 9780446672313
Characteristics: xxii, 247 pages ; 20 cm

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